know, after reading the title you’re probably like “what kind of a narcissist article did I stumbled on?!” Just stay tuned and hear me out. As Jay Danzie once said, “your smile is your logo, your personality is your business card and how you leave others feeling after an interaction is your trademark” – If you think deeper about this, you live your entire life as a marketer. Whether you’re trying to score a date with your crush, make a new friend, or land that new job. You brand yourself every day, all throughout your life, so why not brand YOURSELF as the BEST!
How the heck do I do that?
Years ago, I started working with an architectural department trying to manage their website. I wasn’t a graduate, didn’t have much work experience, and my self-esteem just wasn’t there yet. My boss was the Sr. Architect, who always had something to say with his know-it all attitude. Confident, arrogant, and always walked around as if he owned the place. He really believed he was great – and guess what? Regardless of whether or not he was “great”, everyone on the team believed he was great. No decisions were taken without his approval, why? Because he branded himself as the greatest and his attitude sold him!
One of my favorite painters, Salvador Dali, once said, “every morning upon awakening I experience a supreme pleasure, that of being Salvador Dali, and I ask myself, wonderstruck, ‘what prodigious thing will he be do today, this Salvador Dali’…
“ …if you believe, hard enough, that you are a genius, you will become a genius. ” – Salvador Dali
Brand yourself as the best and you will become the best! Whether you have your own business, or you work for a company, you must brand yourself as the expert in the field. Don’t let people see through your fear and make sure you always go above and beyond. Success is an attitude you must embrace, far before it can become a reality. Make sure you fuel your brand with the right ingredients – remember, all details matter.