You’re thinking of hiring a marketer. Whether it’s your first time or your 27th time, hiring a marketer isn’t as simple as it may seem. It goes far beyond putting up a job post screaming “marketer wanted”.

Define the Role

First, you must understand the exact position you are looking for – Are you looking for a graphic designer, a content writer, a social media manager, SEO specialist? Don’t expect your new hire to play all the positions on the team. A common mistake made by business owners, when looking to hire a marketer, is asking too much out of them. Finding that Jack of all trade is very rare, and pricey. The chances of finding an avid blog writer that can also develop a website, design custom graphics , create email campaigns, AND manage your social media presence are slim to none. IF, by some miracle, you do manage to find that God-sent individual, they’re going to cost you a pretty penny.  Face the reality, people tend to only be great at one thing and just “okay” at a handful of other things. Experts aren’t born, they are made. It takes years of practice, dedication, and failure to truly gain the skills and knowledge needed to fully run a successful marketing campaign.

Let’s Talk Money

Let’s say you have finally identified which type of marketer your company needs most, GREAT! Next question – How much should you pay this person? According to PayScale, the average salary for an entry-level marketing associate is roughly $45,000 a year. But remember, that $45,000 isn’t going to fix all your problems. You will need some additional things to set your new marketer up for success. At basic, additional software and subscriptions are a must for marketing. We’re talking website hosting, design software, content development tools, email automation platforms,  just to name a few. As you can see, the cost to hire a marketer goes far beyond the salary.

Better Option?

Unless you find that pricey unicorn or are ready to hire an entire marketing team, outsourcing might be your company’s best bet. When starting a business, it’s critical to do what you are good at and stick with your core. That means, that if you are good at being the boss, then focus on that – focus on running your company and let the experts in their respective fields execute other business functions. In the beginning, almost all startup companies try to do everything by themselves. Marketing is usually done by the same person trying to run your payroll and fill in as the receptionist. Sooner or later these business owners will understand that marketing is key for achieving growth and success.

Taking the Next Step

This point can lead to two options: either hire a full, in-house, department of marketing experts or outsource your marketing activities to an agency. Both of these options can lead to success, it all depends on what kind of company we are talking about. For small businesses, outsourcing marketing activities is the best option, because hiring new employees for marketing can be rather expensive. At times, you can actually hire an entire team of marketers for less than what you’d pay for one in-house employee. The biggest fear companies face, when choosing who to outsource their marketing with, is  the fear of someone misrepresenting their brand. For that reason, you must be fully aware of who you choose. Anyone can claim authority online, however, very few people actually demonstrate it. Choose a company that will show you results and bring you hot leads. Choose a company that will respect your brand and value your money. Choose UpAd. Your customer is your brand. Your customer is your hero. Your customer is your top marketer. UpAd Digital was established with these values in mind. Give us a call today and let’s introduce you to your new marketing department!