Let’s get one thing straight – If you’re investing money into marketing and not getting a return on it, THEN SOMETHING IS WRONG! Marketing companies promise their clients the world to get the sale, but when it comes to delivering results, they’ll give you a thousand reasons why it’s YOUR fault that THEIR marketing is not working. If this is you, you need to reevaluate your marketing company and what you’re paying for. If you’re someone looking into outsourcing your marketing, then be cautious before pulling the trigger. Here are the top 3 reasons why your marketing company sucks.
They Don’t Care About Your Story
The foundation of any good marketing strategy is brand integrity. The problem is, many marketing companies don’t want you to be involved in the overall marketing process. They’d much rather slap your logo on graphics, newsletters, and social media posts that they “swear” worked for other clients. The less edits and suggestions you make, the less work they need to do. Even if their marketing has worked for other clients, it doesn’t mean it’s going to work for you. Canned marketing content doesn’t do your brand justice, it just makes you end up looking like everyone else. There’s also no strategy behind it, since no two markets are the same. It isn’t tailored to your target audience, nor does it reflect your brands uniqueness. Marketing is about standing out and being heard! Your business is unique, and therefore, your marketing must be just as unique – if it’s going to work. The first thing any marketing company should do, before creating content, is to identify your buyer persona and target audience. They should then create engaging content that speaks directly to that audience. Before signing up with any marketing company, be sure to ask how much of the content is templated, and how much of it custom created for your company.
They Always Blame The Client
This is a big one! Instead of accepting the fact that their marketing might not have worked, many marketing companies will turn the tables and say it’s the client’s fault. Marketing’s job is to bring in leads, and it is sales job to close the deals. This statement is very important because business owners often confuse the two. This is also what you will hear once you start complaining about your marketing. Marketing companies will often blame your sales process. If that’s not enough, they’ll usually say you need to invest more money into advertising or buy more of their services! I’m not saying the client is always right. A huge reason why business owners don’t see success when outsourcing their marketing is because they don’t have a proper sales or follow-up process. No matter how great your marketing is, if you can’t close deals, you’ll end up losing money. Before you begin to market, make sure you have a strong sales strategy in place to close the deals that marketing generates. If you don’t have a sales strategy, then look for a marketing company that would help you create that. Any marketing company that truly cares about your success will provide you with the consulting you need to align your sales and marketing efforts. Your success is their success!
They Don’t Speak English
A huge complaint about marketing companies is that they don’t take the time to explain the marketing results and analytics. They’ll use terms and acronyms that you would only understand if you were a marketer (and chances are you’re not one if you’re reading this). What’s even worse than the marketing jargon are the lengthy marketing reports filled with graphs and chart that you’ll end up never looking at. These graphs and charts are important, but what’s even more important is taking the time to explain what all this stuff means. Unfortunately, many marketing companies lack in this area, leaving the client very confused about whether their marketing is actually working. Don’t let this happen to you! Be very curious and ask what kind of reporting will be provided. Also be sure to ask if someone is going to review the report line-by-line by with you. Ask for a sample report, and if anything looks confusing, ask for an explanation. If they can’t do that for you, then you’re better off without them. Choosing the right company to outsource your marketing through can be a daunting task. Use this blog as a guide to help you in making that decision. Marketing companies will lure you in with a low price, but remember, you always get what you pay for.
Are You Tired Of Wasting Big Bucks On Bad Marketing? Then, STOP!
At UpAd Digital, we bring your brand to life by sharing your unique story with the people that matter, your potential customers. Give us a call today (661) 365-0420 and let us show you how it’s done!